How does mass media make profit? and why is it necessary?

Mass media makes a lot of profit and the main source of this profit is the audience. As the number of audience increase for a particular mass media the profit increases. The reason behind this is it is not just the mass media that require a huge audience to entertain but the services and product that want to inform the public will prefer to advertise their product or service through a mass media which has more number of audience. Thus which ever media has more audience has more profit. Sometimes it is also depends on the type of audience that a mass media has their focus on. Secondly, mass media does need profit because so many machine and tool used in this mass media needs money and also it has to pay a large number of people who are involved in broadcasting of any media. So media requires profit.

Was Steve Jobs a monopolist or not?

Steve Jobs the co-founder, chairman, and chief executive officer of ‘Apple’ is a monopolist in my point of view. He was a pioneer of personal computer revolution which was through his technological determinism, critical studies and his theories because when so many product were manufactured with high competition for profit and to make their product a monopoly with almost similar configurations, with little variation and slight advancement in products. Steve Job’s product the APPLE stood out with a different OS the ‘MAC’. He was the one who brought the computer revolution. Nobody lends their ear to know about the barriers of entry that he had in order to become a monopoly. He also had economical support which helped him a lot. It is not just his economy but also the political economy, the standard of living of people which made his product reach the top in global market which in turn is of highest usage in various societies and culture. Thus he became the monopolist of the 21^st century with his product Apple. 

Examples of convergence in media

Source-message-channel-receiver is the basic for communication which was first formed as:

“Who ?

Says what?

To whom?

In which channel?

With what effect?”

Formed by Harold D Lasswell, known as Lasswell’s model of communication. This brought forth the concept of communication. Until 20^th century communication was in different medium and so many people put in effort to bring out as many varieties of mode through which they can communicate to the mass (Mass Communication). But only during 20^th century the convergence began. Things that were far apart were brought near. Earlier people used to carry a mobile to make calls, a pager to which people can send message, a computer (PC) in their office and at home in which they can connect internet, a television for entertainment, a video game to play games, radio to listen to songs and a news paper to know the news. But today every medium that once used in different means is all combined. A single laptop or a iphone or a ipad has internet, games, news, can make calls, can send messages. This is the convergence in media.