Saturday, September 29, 2012

Examples of convergence in media



Source-message-channel-receiver is the basic for communication which was first formed as:
“Who ?
Says what?
To whom?
In which channel?
With what effect?”
Formed by Harold D Lasswell, known as Lasswell’s model of communication. This brought forth the concept of communication. Until 20th century communication was in different medium and so many people put in effort to bring out as many varieties of mode through which they can communicate to the mass (Mass Communication). But only during 20th century the convergence began. Things that were far apart were brought near. Earlier people used to carry a mobile to make calls, a pager to which people can send message, a computer (PC) in their office and at home in which they can connect internet, a television for entertainment, a video game to play games, radio to listen to songs and a news paper to know the news. But today every medium that once used in different means is all combined. A single laptop or a iphone or a ipad has internet, games, news, can make calls, can send messages. This is the convergence in media. 

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