Source-message-channel-receiver
is the basic for communication which was first formed as:
“Who ?
Says
what?
To whom?
In which
channel?
With what
effect?”
Formed by
Harold D Lasswell, known as Lasswell’s model of communication. This brought forth
the concept of communication. Until 20th century communication was
in different medium and so many people put in effort to bring out as many varieties
of mode through which they can communicate to the mass (Mass Communication). But
only during 20th century the convergence began. Things that were far
apart were brought near. Earlier people used to carry a mobile to make calls, a
pager to which people can send message, a computer (PC) in their office and at
home in which they can connect internet, a television for entertainment, a video
game to play games, radio to listen to songs and a news paper to know the news.
But today every medium that once used in different means is all combined. A single
laptop or a iphone or a ipad has internet, games, news, can make calls, can
send messages. This is the convergence in media.
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