Tools used as a PR Practioner

If I was in a Public relation practitioner for promoting the “New Media area of study”. The first tool I would use is the effective communication. This is the most important tool that a PR must use. Secondly I would meet students of high school who are deciding on their career to give them a choice about the New Media course. I would explain in detail about the course, and what exactly the course relates with, the television, radio, the production and post production. And I would explain various subjects that are offered in this course, Digital movie making, News Production, Real World Business Media. More than reaching out students directly in schools, the social networking sites are the best way to reach out large audience and also can exactly reach the target audience, so I would create a page for “New Media” course. People who are interested can get the information directly from facebook or twitter and other networks that lead them to the site to get more information about the course. If students have personal doubt I would ask them to e-mail me, so that they can get additional information that they need. After explaining if students are still not interested to choose this New Media area of study, I would ask them the reason for not choosing the course. If there are any personal doubts for students I would clarify them, or if they are not satisfied with something that the course offers, I would take steps to correct it by conveying it to the head of the department as a PR practitioner. While choosing the audience to convey my message I would choose thrice the number of students expected to join the course, so that the targeted group will choose the course. Finally I would tell them the future scope of this course, as a career. The job those are available: a DJ, RJ, video anchor, editor, camera operator, can work as a professional in other post production and editing work of any media industry, not just that but also in any company that has a publicity department. Any product or services need to publicize or advertise its product or service, so that has more scope.