Carlo Vittironi

Carlo Vittorini who was in magazine business for 50 years and in Parade magazine for 20 years spoke with the students of Real world Business media. He inspired us and also clarified many doubts. These are some of the points that he emphasized on during his speech.

·      The print media is a field where people are not taught anything. Nobody take any effort to teach someone who is new to the field, it is just that people one need to learn by themselves by looking at various things and how they do it. 

·      There are various kinds of magazines in the printing field, they are: Farm magazine, country journal, capital journal (regional), red book magazine, good housekeeping, detail magazine, look magazine, targeted magazine (women), glamour magazine, etc.

·      The other thing in the print media field is that the merchandise, writing promotional advertisements can also become a career. It is a totally different aspect in the field.

·      The difference that one magazine can make is that, the unique publication which touches every subject. Not all magazines touches every subject of even their own target audience but a if one needs to stand out it has to reach out to every subject or every area.

·      In this field one need to work in groups and welcome new ideas. The group work helps produce great things as so many thoughts are put to one thing brings out uniqueness to the work.

·      Communication is a something that act both ways, give and take. So only if it is given and taken back it gives satisfaction. One has to accept other’s ideas and thoughts.

·      One has to be aware about the profit because when more people work, the profit margin is going to become thinner and thinner. So when lessernumber of peopleworks to bring outbetter productivity, it increasesthe profit.

·      Integrity and loyalty is very much necessary to work in a print media, says Carlo Vittorini.

·      There are other magazines like: Trade magazine or children magazine which is for a controlled circulation (revenue magazines). These are considered to be expenses made for target audience.

·      One can also collect, write and tangible work. As the challenge in this field depends on what particular field one choose to be in and sometimes this can shape the career.