E-books outsold Hard cover Books !!!

The Wall street Journal reporter ‘Alexandra Alter’ speaks about the e-books that outsold the hard cover books for the first time in 2012. The advantage of e-books is that it gives information of what the audience is reading which is helping them change the way the book is written and then the hard copies are printed out. When the readers skip the introduction part of the book and start reading the 3^rd chapter of the book, it helps the author realize what the target audiences focus on. Early digital book are for reader’s feedback. Publishing has always been a kind of instinct driven business. Some readers quit half way; some leave it towards end and then get back after 2 weeks means that it is not dramatic enough. This does not reveal the privacy, unless if someone is suspicious and somebody would ask for what they were reading for past few days, weeks or months.

CEO and Chairman of WOWIO Brian Altounian says:

Ads push down the cost to the consumers. Advertisements reduce the cost of the books. It affects the reader’s flow of reading when advertisements pops up in middle but if it is done on right time it goes on smoothly without affecting the reader’s flow. There is also an option given to the readers if they want ads or do they want to subsidize their ads and read without ads popping up. Sometimes the ad seems unrelated as the television give their advertisements on e-books but it relates sometimes too, as they might advertise to a history channel through a history book. This encourages lots of new companies as the old ones are losing, so the new companies provide with varieties of e-books.  

What looks big now is going to become smaller soon.  The publishing business is going to tank. Books have various competitions price competition, format competition, new ways to read and fast delivery, so it is becoming terrific for readers. 70% of books that are sold have a record. The market was down 2% - 3% in 2010 compared to 2009. E-books are guessed to be the future books. 8% of books that are sold are e-books. American study more books who are young adults. 15% of them read books on iphones. New cycle will sell quickly but it is difficult to maintain, sometimes books are sold directly to customers and not through book vendors. Effective promotion requires the author. Book writing will always be and still be a lonely enterprise. This was a report by Brooke.