Radio and its Audience

The radio networks that exist now are FM (Frequency Modulation) and lately Digital Radio which is not as much used as in Europe and other countries in America. Every radio format has one particular music genres which they would play because their audience would like to listen to that particular music genre, which basically means depending on target audience the radio choose their music. The target audience is group that is mostly aimed according to their age group. Some radio stations target teenagers, some target young adults, some other might target adults. Sometimes it is also used to attract advertisers. The Radio ownership cause concern because sometimes it may be owned by some political party, so obviously the target audience differ because this. Sometimes the young adults form a station which will be so different because it brings in the present trend. So ownership brings in great concern. The copyright is not strict enough as most of them download illegally.